Electric energy cannot be easily stored, so utilities have traditionally matched demand and supply by throttling the production rate of power plants, taking substations offline or importing power.

There are limits to what can be achieved on the supply side – when these limits break this results in grid blackouts especially during peak demand.

Demand Response technology has the ability to adjust the demand for power – Wirebutter technology offers a plug and play solution for households, suburbs and cities for a fraction of the cost of building new infrastructure.